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MAI'S PERFUME

Privacy Policy

‌Effective Date: September 11, 2026‌

Welcome to the online shopping platform operated by MAI’S PERFUME, accessible at www.maisperfumeshop.com. This Privacy Policy is designed to transparently explain how we collect, use, store, disclose, and protect your personal information when you browse, interact, make purchases, or access any of the services we provide on our e-commerce website. We prioritize the privacy rights of all our users, and we are committed to complying with all applicable global data protection regulations, including the General Data Protection Regulation (GDPR) for users located in the European Union, as well as other relevant regional privacy frameworks. By accessing and using our website, you acknowledge that you have read, understood, and agree to all the terms outlined in this policy. If you do not agree with any part of this Privacy Policy, we respectfully request that you refrain from using our platform and the services we offer.

1. About MAI’S PERFUME

For the purposes of this Privacy Policy, the data controller responsible for your personal information is MAI’S PERFUME. You may reach out to us at any time using the following contact details:

  • Official Website: www.maisperfumeshop.com
  • Contact Email: codel@maisperfumeshop.com
  • Physical Contact Address: 17 Avenue de la Gare, 43100 Brioude, France
  • Contact Telephone Number: +(33) 4 7100 0045‌‌

Our core mission is to deliver premium, authentic fragrance products to customers across the world, and we recognize that protecting the personal data you share with us is a fundamental part of fulfilling that mission safely and responsibly. Our operations are rooted in France, and all data processing activities are overseen by our dedicated data compliance team to ensure full alignment with local and international privacy standards.

2. Categories of Personal Information We Collect

We only collect personal information that is directly relevant to providing you with a seamless, secure, and personalized e-commerce experience. We do not gather unnecessary or excessive data, and all collection activities are carried out with your full awareness. The categories of personal information we may collect include:

  • ‌Account and Registration Information‌: When you create a user account on our website, we collect your full name, email address, chosen password, and preferred contact language. This information helps us verify your identity, manage your account settings, and provide you with dedicated customer support whenever you need it.
  • ‌Transaction and Purchase Information‌: When you place an order on our platform, we collect your billing address, shipping address, payment method details (including partial payment card information that is required for secure order processing, note that we never store full payment card credentials on our own servers), order history, purchase preferences, and associated transaction records. This data is essential for processing your payments, arranging shipment of your ordered fragrance products, issuing order confirmations, and resolving any post-purchase inquiries or issues that may arise.
  • ‌Communication Data‌: If you reach out to our customer support team via email, contact form on our website, or telephone, we may collect records of your messages, your contact details, and any additional information you voluntarily share with us during these interactions. This helps us respond to your questions efficiently, resolve complaints, and continuously improve our customer service quality.
  • ‌Technical and Usage Data‌: When you visit www.maisperfumeshop.com, our servers automatically collect certain technical information including your IP address, browser type and version, device type, operating system details, referral URLs, pages you viewed on our website, time spent on each page, click activity, and other anonymized browsing behavior data. We use this information to analyze website performance, identify technical errors, optimize our site’s user interface and functionality, and understand how our customers interact with our product catalog.
  • ‌Marketing Preference Data‌: With your explicit consent, we may collect your preferences for receiving promotional emails, product launch notifications, exclusive discount alerts, and event updates related to MAI’S PERFUME. You retain full right to opt out of these marketing communications at any time, as detailed later in this policy.
  • ‌Voluntarily Provided Additional Information‌: On certain occasions, you may choose to share additional information with us, such as fragrance preference surveys, gift recipient details for custom orders, or feedback submitted through our review system. We only use this information for the specific purpose for which you provided it.

3. How We Use Your Personal Information

All processing of your personal information is based on clear legal bases including your consent, the necessity of fulfilling our contractual obligations with you, compliance with our legal responsibilities, and our legitimate business interests that do not override your fundamental privacy rights. The primary purposes for which we use your personal information are:

  1. ‌Order Fulfillment and Transaction Processing‌: We use your purchase, shipping, and payment information to process your orders, verify payment validity, coordinate with our logistics and courier partners to deliver your perfume products to the correct address, send you order status updates, process returns and exchanges, and issue refunds when applicable. Without this information, we are unable to complete the sales contract we enter into with you when you place an order on our website.
  2. ‌Website Functionality and Personalization‌: Your account information and browsing behavior data are used to maintain your user profile, remember your saved items in the shopping cart, display product recommendations that align with your past fragrance browsing and purchase history, and customize your overall shopping experience on our website to make it more relevant and convenient.
  3. ‌Customer Support and Service Management‌: We use your contact details and communication records to respond to your inquiries, troubleshoot order issues, resolve disputes, and provide you with timely assistance whenever you encounter problems while using our platform.
  4. ‌Marketing and Promotional Communications‌: With your explicit opt-in consent, we use your email address to send you newsletters, information about new fragrance launches, exclusive member-only offers, seasonal sales events, and other updates related to MAI’S PERFUME products. We will never send you unsolicited marketing messages, and you can unsubscribe from these communications at any time with no additional cost.
  5. ‌Security and Fraud Prevention‌: We process your personal data to verify user identities, monitor for unauthorized access to our website and user accounts, detect and prevent fraudulent transaction activities, protect our platform from cyber security threats, and safeguard the personal and financial safety of all our customers.
  6. ‌Legal Compliance and Administrative Purposes‌: We may process your personal information when it is required to comply with applicable laws, regulatory requirements, valid judicial orders, or official government requests that we are legally obligated to respond to.
  7. ‌Product and Service Improvement‌: We analyze anonymized and aggregated user behavior data to identify trends in customer preferences, evaluate the performance of our product listings, optimize our website loading speed and navigation flow, and develop new fragrance products and services that better meet the needs of our global customer base. This aggregated data does not identify any individual user personally.

4. Sharing and Disclosure of Your Personal Information

MAI’S PERFUME never sells, rents, or leases your personal information to third parties for their own marketing purposes without your explicit written consent. We only share your personal data with trusted third parties under the strictly limited circumstances outlined below:

  • ‌Trusted Service Providers‌: We share necessary personal information with carefully vetted third-party service providers who assist us in operating our e-commerce platform, fulfilling orders, and delivering services to you. These providers include payment processing partners (who handle secure payment transactions in full compliance with global payment card industry security standards), logistics and courier companies (who are responsible for delivering your ordered products to your specified shipping address), cloud hosting service providers (who store our website data and user information on secure servers), email service providers (who help us send order confirmations and marketing communications that you have opted in to receive), and website analytics providers (who help us analyze website usage patterns to improve our platform performance). All these third parties are bound by strict data processing agreements that require them to protect your personal information with the same level of security that we maintain, and they are prohibited from using your personal data for any purposes other than the specific services they are contracted to provide for us.
  • ‌Business Transfer Scenarios‌: In the event of a merger, acquisition, sale of all or a portion of our company assets, or other corporate restructuring transaction, your personal information may be transferred to the succeeding entity as part of the business assets. We will provide you with advance notice before your personal information is transferred to a new data controller, and we will ensure that the new entity is bound by privacy obligations that are at least as protective as the terms outlined in this Privacy Policy.
  • ‌Legal Required Disclosures‌: We may disclose your personal information if we determine in good faith that such disclosure is necessary to comply with a binding legal requirement, such as a court order, government investigation, or applicable law that we are subject to. We will only disclose the minimum amount of personal information that is legally required in these situations.
  • ‌Consent Based Sharing‌: Apart from the cases listed above, we will never share your personal information with any third party unless we have obtained your explicit, prior consent for the specific sharing activity.

5. Data Retention Period

We will not retain your personal information for any longer period than is strictly necessary to fulfill the purposes for which the data was originally collected. The specific data retention timelines we follow are:

  • For order-related transaction data, we retain this information for a minimum of 10 years in compliance with French accounting and tax regulatory requirements, to allow us to fulfill legal audit, tax reporting, and record keeping obligations.
  • For registered user account information, we retain your data for as long as your account remains active, or for as long as is required to provide you with the services associated with your account. If you choose to delete your user account, we will permanently remove all your associated personal data from our active systems within 30 business days, except for the limited data we are required to retain to meet legal, tax, or dispute resolution obligations.
  • For marketing communication records and preference data, we retain this information until you choose to opt out of receiving our marketing messages, after which we will remove your contact details from our marketing distribution list immediately.
  • For anonymized website usage and analytics data, we may retain this aggregated, non-personally identifiable data indefinitely for the purposes of platform performance analysis and business trend research, as this data no longer can be linked back to any individual user.

After the applicable retention period expires, we will securely delete or anonymize your personal information in a manner that prevents unauthorized restoration or re-identification.

6. Your Privacy Rights

Depending on your geographical location, you may have a set of enforceable legal rights related to your personal personal information. For all users, regardless of location, MAI’S PERFUME respects and supports the following privacy rights:

  • ‌Right of Access‌: You have the right to request a copy of all the personal information we hold about you, free of charge. We will provide you with this information in a structured, commonly used, machine-readable format within 30 days of receiving your verification-supported request.
  • ‌Right to Rectification‌: If you find that any of the personal information we hold about you is inaccurate, incomplete, or outdated, you have the right to request that we correct and update that information immediately. You can also modify most of your account information directly in the account settings page on our website at any time.
  • ‌Right to Erasure (“Right to be Forgotten”)‌: Under certain circumstances, such as when your personal information is no longer necessary for the original purposes we collected it for, or when you withdraw your consent to data processing, you have the right to request that we erase your personal information from our systems, subject to any legal retention obligations that we are bound to comply with.
  • ‌Right to Restriction of Processing‌: You have the right to request that we temporarily suspend the processing of your personal information in scenarios such as when you contest the accuracy of your data, when the processing is unlawful, or when we no longer need the data for its original purpose but you require it for legal claim purposes.
  • ‌Right to Data Portability‌: You have the right to receive the personal data you have provided to us, which we process based on your consent or on the basis of a contract with you, in a structured, widely used format, and to have that data transmitted directly to another data controller, where technically feasible.
  • ‌Right to Object‌: You have the right to object at any time to the processing of your personal information for our legitimate business interest purposes, or for direct marketing purposes. For direct marketing opt-out requests, we will immediately stop processing your personal information for those purposes after receiving your request.
  • ‌Right to Withdraw Consent‌: For any data processing activities that are based on your explicit consent, you have the full right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of any processing activities that we carried out before your withdrawal.

To exercise any of these rights, you can send your request to our designated data protection team via email at codel@maisperfumeshop.com, or send a written request to our physical address at 17 Avenue de la Gare, 43100 Brioude, France. We may request you to provide basic identity verification information to confirm that the request is being submitted by the legitimate data subject, to protect your personal information from unauthorized access by third parties. We will respond to all valid, verified requests within 30 business days, and we will not charge any administrative fee for processing your request unless your request is manifestly excessive, repetitive, or unfounded. If you are located in the European Union, you also retain the right to lodge a complaint with your local data supervisory authority if you are not satisfied with how we handle your personal data request.

7. Data Security Measures

MAI’S PERFUME implements industry-leading, comprehensive technical and organizational security measures to protect your personal information from unauthorized access, accidental loss, destruction, alteration, or disclosure. These measures include end-to-end 256-bit SSL encryption for all data transmitted between your browser and our website, regular security audits and vulnerability assessments of our server infrastructure, role-based access control that restricts access to personal information only to the authorized employees who need the data to perform their job duties, regular staff privacy and security training, encrypted off-site data backup systems, and advanced firewall and anti-malware protection for all our server environments.

While we are committed to implementing the highest possible security standards to protect your data, please note that no data transmission method over the internet, or electronic data storage system can be guaranteed to be 100% absolutely secure. In the unlikely event that we detect a personal data breach that poses a high risk to your rights and freedoms, we will notify you and the relevant regulatory authorities in full compliance with applicable legal requirements, without undue delay.

8. Use of Cookies and Similar Tracking Technologies

Our website www.maisperfumeshop.com uses cookies and similar web tracking technologies to enhance your browsing experience. Cookies are small text files that are stored on your device when you visit our website. The types of cookies we use include strictly necessary cookies (which are essential for the basic function of our website, such as maintaining your shopping cart session and allowing you to log into your user account), performance cookies (which help us analyze how users interact with our website to optimize its performance), functionality cookies (which remember your preferences such as selected language and location settings), and marketing cookies (which help us display relevant perfume product advertisements to you on third-party platforms).

When you first visit our website, you will be presented with a clear cookie consent banner that allows you to customize your cookie preferences, and opt in or out of non-essential cookie types. You can also modify your cookie settings at any time via the preference center link on our website, or adjust the settings in your own web browser to block or delete cookies. Please note that disabling strictly necessary cookies may affect the normal functionality of our e-commerce website, and you may not be able to complete purchases or access certain core features of our platform.

9. Cross-Border Data Transfers

As a global e-commerce brand serving customers in multiple regions around the world, it may be necessary to transfer your personal information to countries outside of your residential jurisdiction, including countries located outside the European Economic Area (EEA). When we carry out any cross-border personal data transfer, we will ensure that the transfer is conducted in full compliance with applicable data protection laws. We will put in place appropriate safeguards, such as using the European Commission approved Standard Contractual Clauses with our data processors located outside the EEA, to guarantee that your personal information receives a level of protection that is equivalent to the standards required under GDPR. You may contact us via the contact details provided earlier in this policy to request a copy of these relevant safeguard documents.

10. Children’s Privacy

Our e-commerce platform www.maisperfumeshop.com is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have accidentally collected personal information from a child under 16 without verifiable parental consent, we will immediately take steps to delete that information from all our servers and systems as quickly as possible. If you believe that we may have collected personal data from a child under 16, please notify us immediately via email at codel@maisperfumeshop.com.

11. Updates to This Privacy Policy

We may occasionally update and revise this Privacy Policy from time to time to reflect changes in our business operations, new regulatory requirements, or updates to our website services. When we make material changes to this policy, we will update the “Effective Date” at the top of this document, and we will post a prominent notification on the homepage of www.maisperfumeshop.com to inform all users about the upcoming changes before they take effect. For users who have registered an account with us, we may also send a notification email to your registered email address to alert you of the policy update. Your continued use of our website after the effective date of the revised Privacy Policy will be considered as your acknowledgment and acceptance of the updated terms. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

12. Contact Information

If you have any questions, concerns, or feedback about this Privacy Policy, or if you wish to submit a request related to your personal data, please do not hesitate to contact us at any time:

  • By Email: codel@maisperfumeshop.com
  • By Post: MAI’S PERFUME, 17 Avenue de la Gare, 43100 Brioude, France
  • By Telephone: +(33) 4 7100 0045‌‌